Si Lamborghini tendrá su propio SUV, ¿por qué Mercedes-Benz no podía fabricar su propia pickup? La industria automotriz está cambiando…

Mercedes-Benz lanzará una camioneta pickup a fines de 2017 y se convertirá en la primera automotriz alemana de lujo en entrar en uno de los negocios más rentables del sector.

Mercedes-Benz unveil the new Mercedes-Benz Pickup at a press event held at the art gallery Artipelag in Stockholm, Sweden on October 25, 2016. Vilhelm Stokstad /TT News Agency/Handout via REUTERS ATTENTION EDITORS - THIS IMAGE WAS PROVIDED BY A THIRD PARTY. FOR EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS. SWEDEN OUT. NO COMMERCIAL OR EDITORIAL SALES IN SWEDEN. NO COMMERCIAL SALES.

La nueva X-Class llegará a Australia, Brasil, Argentina, Sudáfrica y Europa a fines del próximo año. Todavía no se ha anunciado una fecha de lanzamiento en Estados Unidos, que es el mayor mercado para este tipo de vehículos.

“Con la pickup de Mercedes-Benz cerraremos uno de los últimos huecos en nuestra cartera”, dijo el presidente ejecutivo de la matriz Daimler, Dieter Zetsche.

Mercedes-Benz unveil the new Mercedes-Benz Pickup at a press event held at the art gallery Artipelag in Stockholm, Sweden on October 25, 2016. Vilhelm Stokstad /TT News Agency/Handout via REUTERS ATTENTION EDITORS - THIS IMAGE WAS PROVIDED BY A THIRD PARTY. FOR EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS. SWEDEN OUT. NO COMMERCIAL OR EDITORIAL SALES IN SWEDEN. NO COMMERCIAL SALES.

Las camionetas pickup se han vuelto muy populares principalmente en Estados Unidos, con ventas que representan el 90 por ciento de los márgenes de ganancia globales antes de impuestos de General Motors y Ford, según analistas.

El negocio de las camionetas pickup ha copado parte de los negocios de alta gama, y el modelo de F-150 de Ford se vende por hasta 50 mil dólares. Aún no se conoce el precio del nuevo vehículo de Mercedes.

La fabricación de las camionetas de la compañía alemana tendrá lugar en plantas de Renault y Nissan, informó Daimler.

Mercedes-Benz unveil the new Mercedes-Benz Pickup at a press event held at the art gallery Artipelag in Stockholm, Sweden on October 25, 2016. Vilhelm Stokstad /TT News Agency/Handout via REUTERS ATTENTION EDITORS - THIS IMAGE WAS PROVIDED BY A THIRD PARTY. FOR EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS. SWEDEN OUT. NO COMMERCIAL OR EDITORIAL SALES IN SWEDEN. NO COMMERCIAL SALES.

Para los mercados europeo, australiano y sudafricano, Mercedes comenzará a fabricar la camioneta en la planta de Nissan en Barcelona en 2017.

Para el mercado latinoamericano se utilizará la planta de Renault en la provincia argentina de Córdoba a partir de 2018, informó Daimler.

¿Qué incluirán?

Mercedes-Benz unveil the new Mercedes-Benz Pickup at a press event held at the art gallery Artipelag in Stockholm, Sweden on October 25, 2016. Vilhelm Stokstad /TT News Agency/Handout via REUTERS ATTENTION EDITORS - THIS IMAGE WAS PROVIDED BY A THIRD PARTY. FOR EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS. SWEDEN OUT. NO COMMERCIAL OR EDITORIAL SALES IN SWEDEN. NO COMMERCIAL SALES.

Lo que sabemos hasta ahora es que la pickup de Mercedes-Benz tendrá asientos de piel nubuck e interiores hechos de roble, con espacio para cinco pasajeros. Además estará conectada a internet y tendrá varios sistemas de apoyo al conductor.

“Fabricar una pickup premium es un interesante experimento para Mercedes”, dijo Ferdinand Dudenhoeffer, especialista de la Universidad de Duisburg-Essen. “Hace 30 años, nadie hubiera pensado que los SUV serían tan populares como con hoy. Las pickup podrían seguir el mismo camino”.

Con información de Reuters y Bloomberg

 

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