Volkswagen presentó un nuevo diseño de su emblemático Microbús, mejor conocido como Combi, de la era hippie en una versión a batería, al tiempo que la empresa busca maneras de dejar atrás el escándalo de las emisiones que estalló hace 16 meses.

La más reciente variante de su emblemática Combi, un vehículo concepto llamado I.D. Buzz, es parte de una estrategia de la marca VW de vender automóviles basados en una nueva tecnología eléctrica para 2020 y entregar un millón de vehículos de emisión cero al año para 2025, dijo el director de división Herbert Diess.

The Volkswagen AG I.D. Buzz concept vehicle is displayed during the 2017 North American International Auto Show (NAIAS) in Detroit, Michigan, U.S., on Monday, Jan. 9, 2017. Volkswagen AG unveiled a battery-powered version of its iconic hippie-era Microbus as the carmaker overhauls its U.S. lineup to move beyond its emissions-cheating scandal. Photographer: Andrew Harrer/Bloomberg

(Andrew Harrer/Bloomberg)

Para todo el grupo empresarial, Volkswagen planea entregar hasta 3 millones de automóviles alimentados a batería al año para esa fecha, con un inicio de producción previsto para 2021.

“Queremos volver a encender el amor de Estados Unidos por Volkswagen”, dijo Diess en un discurso el domingo antes de la apertura del Auto Show de Detroit, el Salón Internacional del Automóvil de Norteamérica, donde se exhibirá el I.D. Buzz.

“Estamos resueltos a convertirnos en un fabricante relevante y rentable de volumen en Estados Unidos dentro de los próximos 10 años”, dijo.

The Volkswagen AG I.D. Buzz concept vehicle is displayed during the 2017 North American International Auto Show (NAIAS) in Detroit, Michigan, U.S., on Monday, Jan. 9, 2017. Volkswagen AG unveiled a battery-powered version of its iconic hippie-era Microbus as the carmaker overhauls its U.S. lineup to move beyond its emissions-cheating scandal. Photographer: Andrew Harrer/Bloomberg

(Andrew Harrer/Bloomberg)

Reconstruir la destrozada reputación de la marca VW en Estados Unidos es una de las tareas más difíciles que encara el ex ejecutivo de BMW AG en su renovación general de la mayor división de la automotriz más grande de Europa.

Tras una fallida estrategia de producto que interpretó erróneamente la preferencia de los estadounidenses por autos grandes y económicos, la marca ya tenía dificultades para ser algo más que un actor de nicho en el país cuando salió a la luz la manipulación de las pruebas de emisiones en septiembre de 2015.

VW, que puso fin a la mayor parte de la fabricación del Microbús original hace décadas, con excepción de una producción limitada en Brasil que concluyó en 2013, ha coqueteado por mucho tiempo con ideas para volver a producir el modelo.

Un concepto con aspecto retro y motor convencional en 2001 fue seguido 10 años después de Bulli, a batería, y luego de Budd-E, presentado en la feria comercial de productos electrónicos CES de 2016 en Las Vegas.

The Volkswagen AG BUDD-e concept long-distance electric vehicle (EV) sits on display during an unveiling event at the 2016 Consumer Electronics Show (CES) in Las Vegas, Nevada, U.S., on Tuesday, Jan. 5, 2016. Volkswagen is using this week’s CES to hark back to happier times as the scandal-burdened German carmaker presents an emissions-free concept model reminiscent of its iconic, hippie-era Microbus. Photographer: David Paul Morris/Bloomberg

(David Paul Morris/Bloomberg)

El I.D. Buzz está basado en una nueva tecnología que se estrenó el año pasado en el salón del automóvil de París con el concepto de puerta trasera del I.D., el primer modelo de VW en la nueva gama eléctrica.

El I.D. Buzz puede recorrer hasta 430 kilómetros sin recargarse, tiene capacidad para hasta ocho butacas y una función para conducción completamente autónoma, según el fabricante de autos. Un volante retractable se pliega dentro del tablero cuando se activa el piloto automático.

The interior of the Volkswagen AG I.D. Buzz concept vehicle is displayed during the 2017 North American International Auto Show (NAIAS) in Detroit, Michigan, U.S., on Monday, Jan. 9, 2017. Last January, the 2016 NAIAS featured 61 vehicle introductions, a majority of which were worldwide debuts, and was attended by over 5,000 journalists from 60 countries. Photographer: Andrew Harrer/Bloombergc

(Andrew Harrer/Bloomberg)

Tiguan se renueva

Un vehículo más tangible para los compradores estadounidenses que se presentó en la muestra de Detroit es una nueva versión del SUV Tiguan, con una mayor batalla, o distancia entre ejes, cuya salida a la venta en concesionarias está prevista para este año.

The Volkswagen AG 2018 Tiguan sports utility vehicle (SUV) is displayed during the 2017 North American International Auto Show (NAIAS) in Detroit, Michigan, U.S., on Monday, Jan. 9, 2017. Volkswagen AG unveiled a battery-powered version of its iconic hippie-era Microbus as the carmaker overhauls its U.S. lineup to move beyond its emissions-cheating scandal. Photographer: Andrew Harrer/Bloomberg

(Andrew Harrer/Bloomberg)

El Tiguan más espacioso se conoce después del modelo Atlas de la marca, de 30 mil dólares, que representa la primera incursión de VW en el popular segmento de utilitarios deportivos medianos en América del Norte. El vehículo se fabrica en la planta de VW en Chattanooga, Tennessee, junto con el sedán Passat.

Bloomberg

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